Wilson and PBI Establish New Partnership
[CHICAGO] – Wilson, the #1 brand in tennis, is excited to enter into a newly established partnership with Peter Burwash International (PBI) as their Official Tennis Equipment brand.
Under the new partnership, Wilson and PBI have developed a more comprehensive approach to driving their shared business growth goals as well as activating their shared brand objectives with consumers at PBI resort locations and facilities worldwide. PBI has recently initiated more aggressive growth objectives to expand their current 56 tennis resort and club locations as well as additional marketing efforts to reach consumers that are in-line with Wilson’s leadership position in tennis and growth expectations worldwide.
As the Official Tennis Equipment brand of PBI, PBI tennis professionals and retail facilities will be exclusively supporting Wilson Tennis Racquets, Accessories and Tennis Balls from a product standpoint. Wilson and PBI will also expand combined marketing efforts both on-site at PBI facilities and in new external marketing efforts that PBI will be engaged in.
Peter Burwash, founder and president of PBI, said "We are thrilled to be working again with Wilson, with whom we have had a long and successful history in the past. With our new growth objectives and added investments in marketing, Wilson is the clear leadership brand that we want to be partnered with as we go forward.” Burwash added “There are many great companies in the tennis industry, but when we look at the key elements of a strong partnership combined with the future plans that we are now aware of at Wilson, its clear they will continue to re-define leadership in the years ahead.”
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Wilson Racquet Sports is a division of Chicago-based Wilson Sporting Goods, one of the world's leading manufacturers of sports equipment and owned by Amer Sports. Wilson designs, manufactures and distributes sporting goods throughout the world and focuses on making technologically advanced products which help players of all levels perform better. Wilson's core sport categories include: Football, Basketball, Baseball, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). For more information, visit www.wilson.com.
Founded in 1975, Peter Burwash International is the world’s leading tennis management company, specializing in tennis instruction, program development, marketing, operations and daily tennis activities for five-star resorts, hotels and tennis clubs worldwide. Founder and President Peter Burwash, a former Canadian champion and Davis Cup player, is a world-renowned coach and tennis clinician, widely sought-after motivational speaker, television tennis commentator and an author of eight books. Recognized for its innovative Tennis For Life® instruction and exceptional customer service, PBI directs tennis programs for 56 exclusive properties in North America, Hawaii, Caribbean, Asia, the Middle East, Indian Ocean, Australia and Europe. For more information about PBI, visit www.pbitennis.com
