Cliff Drysdale Tennis and Peter Burwash International Announce Brand Partnership with BOAST
- Peter Burwash International
- Mar 13
- 3 min read
New Braunfels, Texas (March 13, 2026) — Cliff Drysdale Tennis (CDT) and Peter Burwash International (PBI) today announced a brand partnership with BOAST. Through the agreement, CDT and PBI associates will serve as brand ambassadors while wearing custom BOAST-branded apparel. The partnership reflects CDT and PBI’s ongoing commitment to providing both associates and clients with premium, high-quality products. BOAST joins a select group of apparel partners aligned with the organizations’ standards of excellence.
Founded in New England in 1973 by an All-American squash player and tennis professional, BOAST was created as the American alternative to traditional European tennis brands. Known for its irreverent attitude and fresh approach to sport, the brand quickly became a staple at many of the country’s most prestigious clubs.
“BOAST was a natural fit for our CDT and PBI teams,” said CDT/PBI President and CEO Scott McCulloch. “Their commitment to performance-driven design and high-quality materials reflects our commitment to excellence both on and off the court. We look forward to collaborating with the passionate team at BOAST to create apparel solutions that meet the demands of the modern racquet teaching professional.”
“Cliff Drysdale Tennis and Peter Burwash International have played an important role in growing the game of tennis for decades, and we’re proud to outfit the teams that help bring that experience to life for players and fans around the world,” said Matt Feuer, CEO of BOAST. “Providing custom apparel for their associates is a natural fit for us; it reflects our shared commitment to the culture of racquet sports and to the people who work every day to keep the sport thriving.”
The collaboration will also provide CDT and PBI audiences with exclusive access to BOAST products online and in pro shops at select partner facilities.
For more information about BOAST USA, visit: www.boastusa.com
About BOAST
BOAST was founded in 1973 and is the Original American Tennis Brand. Born from a spirit of lighthearted irreverence, BOAST injected wit and attitude into the traditional country club sports culture—offering a distinctly American take on the sport and leisure lifestyle that defined the era, standing apart from the European tennis brands of the time.
Now under new ownership, BOAST is building on its classic lifestyle aesthetic and deep tennis roots to engage a new generation of fans—while staying true to those who have always appreciated its heritage. BOAST apparel features timeless silhouettes and refined details crafted from elevated materials, including Peruvian Pima cotton, warp-knit, and whisper-knit fabrics—designed for both sport and everyday pursuits.
For more details on BOAST apparel and accessories, please visit www.boastusa.com or follow us @boast.
Press Contact:
Kate Tetirick, BOAST PR & Events
About Cliff Drysdale Tennis
Founded in 2001 by International Tennis Hall of Fame member Cliff Drysdale and partner Don Henderson, specializes in daily tennis and fitness operations and management for resorts, hotels and private clubs; sports design and construction consultation for companies interested in building world-class facilities; educational programs, summer camps, clinics and retreats; and resort, hotel corporate outing planning and leisure operations. Cliff Drysdale Management’s property portfolio currently boasts 34 tennis facilities nationwide, including multiple Gold, Silver and Bronze Medal ranked tennis resorts on Tennis Resorts Online’s Top 100 list. In July 2018, Troon®, the leader in club management, development, and marketing acquired Cliff Drysdale Management. The acquisition brings together two influential sports management companies that have been excelling at locations around the world for more than two decades. To learn more about CDT, visit: www.cliffdrysdale.com
About Peter Burwash International
Founded in 1975, Peter Burwash International is a premier tennis management company specializing in tennis instruction, program development, marketing, operations and daily tennis activities for five-star resorts, hotels and tennis clubs worldwide. Troon acquired Peter Burwash International in December, 2021. The acquisition made Troon the worldwide leader in racquet sports management. PBI Founder and Chairman, Peter Burwash, a former Canadian champion, has been an icon in the tennis industry for over 45 years as a world-renowned coach, widely sought after motivational speaker, tennis TV commentator and author of eight books. Recognized for its innovative Tennis For Life® instruction and exceptional customer service, PBI directs tennis programs for 25 exclusive properties in North America, Hawaii, Caribbean, Asia, the Middle East and Europe. To learn more about PBI, visit: www.pbitennis.com
Media Contact:
Emilie Moeller: e.moeller@cliffdrysdale.com
Cliff Drysdale Tennis/Peter Burwash International
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