Cliff Drysdale Tennis and Peter Burwash International Announce Partnership with PTR
HILTON HEAD ISLAND, S.C. (July 6, 2023) — The Professional Tennis Registry (PTR), the largest global organization of tennis teaching professionals, has signed a formal partnership agreement with one of the largest tennis club groups in the U.S. to enhance the education of tennis teaching pros and coaches. The latest in PTR’s recent partnership agreements with other large commercial operators Life Time, Midtown, and Sportime.
The partnership with Cliff Drysdale Tennis/Troon/PBI was announced Thursday by PTR President and CEO Dan Santorum in Hilton Head Island, S.C.
“We are excited to add such a successful and recognizable brand that shares the same values and drive for continuing education and professional coach credentials to an official partnership with the PTR,” Santorum said. He added that the PTR “continues to strive to provide the very best support, education and resources to help ensure that some of the largest employers of coaches within the US are being recognized for the work they do within coach development.”
With the new agreement, Cliff Drysdale Tennis/Troon/PBI will hold PTR educational events at their partner clubs, and all tennis pros at their facilities will be PTR certified.
“Partnering with the PTR is a game changer for us, because it unites thousands of professionals worldwide under one elevated standard of teaching,” said Scott McCulloch, President and COO of Cliff Drysdale Tennis. “More importantly, this will give our staff important tools and education resources to continue learning and growing in the industry, something we believe is extremely important to create career development opportunities.”
“This is an exciting time for our industry as Cliff Drysdale Tennis/Troon/PBI take an important step in showcasing the value of providing certified professionals throughout their network of clubs and resorts, ensuring their members experience the very best on court experience” noted PTR COO Brian Parkkonen. “PTR is poised to showcase why it remains the leader in Tennis Coach Education by providing a robust tailor-made menu of opportunities that will support the great work these clubs are currently doing while providing access to the most current and relevant educational resources.”
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PTR is the largest global organization of tennis teaching professionals with more than 12,000 members in 127 countries. It has the greatest percentage of multicultural and women members of any such organization. PTR is dedicated to educating, certifying and servicing tennis teachers and coaches around the world in order to grow the game.
About Cliff Drysdale Tennis
Founded in 2001 by International Tennis Hall of Fame member Cliff Drysdale and partner Don Henderson, specializes in daily tennis and fitness operations and management for resorts, hotels and private clubs; sports design and construction consultation for companies interested in building world-class facilities; educational programs, summer camps, clinics and retreats; and resort, hotel corporate outing planning and leisure operations. Cliff Drysdale Management’s property portfolio currently boasts 34 tennis facilities nationwide, including multiple Gold, Silver and Bronze Medal ranked tennis resorts on Tennis Resorts Online’s Top 100 list. In July 2018, Troon®, the leader in club management, development, and marketing acquired Cliff Drysdale Management. The acquisition brings together two influential sports management companies that have been excelling at locations around the world for more than two decades. To learn more about CDT, visit: www.cliffdrysdale.com
About Peter Burwash International
Founded in 1975, Peter Burwash International is a premier tennis management company specializing in tennis instruction, program development, marketing, operations and daily tennis activities for five-star resorts, hotels and tennis clubs worldwide. Troon acquired Peter Burwash International in December, 2021. The acquisition made Troon the worldwide leader in racquet sports management. PBI Founder and Chairman, Peter Burwash, a former Canadian champion, has been an icon in the tennis industry for over 45 years as a world-renowned coach, widely sought after motivational speaker, tennis TV commentator and author of eight books. Recognized for its innovative Tennis For Life® instruction and exceptional customer service, PBI directs tennis programs for 25 exclusive properties in North America, Hawaii, Caribbean, Asia, the Middle East and Europe. To learn more about PBI, visit: www.pbitennis.com
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 770-plus locations, including 760-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.