Peter Burwash International Celebrates 50 Years of Excellence in Tennis Management
- PBI Staff
- Feb 15
- 2 min read
New Braunfels, Texas (February 15, 2025) — Peter Burwash International (PBI), a Troon Company, is proud to celebrate its 50th anniversary on February 15, 2025. Since its founding in 1975, PBI has been a trailblazer in the world of tennis, shaping the sport’s global presence and making a profound impact on players of all abilities.
Over the past five decades, PBI has revolutionized tennis education and accessibility, reaching more than 4 million players across 134 countries. The company has introduced tennis to over a dozen nations for the first time, expanding the sport’s reach and inspiring new generations of athletes.
Among PBI’s many accomplishments, highlights include:
Becoming the largest tennis management company in the world
Publishing Tennis For Life, an industry best-seller.
Showcasing the renowned PBI Tennis Show in 99 countries.
Developing adaptive tennis programs for the deaf, blind, and wheelchair players.
Launching rehabilitation-focused tennis programs for prisoners through the “Pro-Cons” initiative, aiding their reintegration into society
Providing expert TV commentary through Peter Burwash on ESPN, CBC, and TSN
Creating thousands of career opportunities in racquet sports
“Reaching our 50th anniversary is an incredible milestone,” said Rene Zondag, President of PBI. “What has never changed, and never will, is our unwavering commitment to service, excellence, and making a positive difference in the world through racquet sports.”
As PBI enters its next chapter, the company remains dedicated to fostering the love of racquet sports worldwide through innovative coaching programs, community outreach, and continued leadership in the industry.
For more information about PBI’s 50th-anniversary celebrations and its ongoing initiatives, please visit www.pbitennis.com.
About Peter Burwash International
Founded in 1975, Peter Burwash International is a premier tennis management company specializing in tennis instruction, program development, marketing, operations and daily tennis activities for five-star resorts, hotels and tennis clubs worldwide. Troon acquired Peter Burwash International in December 2021. The acquisition made Troon the worldwide leader in racquet sports management. PBI Founder and Chairman, Peter Burwash, a former Canadian champion, was an icon in the tennis industry for over 45 years as a world-renowned coach, widely sought after as a motivational speaker, tennis TV commentator and author of eight books. Recognized for its innovative Tennis For Life® instruction and exceptional customer service, PBI directs tennis programs for 25 exclusive properties in North America, Hawaii, Caribbean, Asia, the Middle East and Europe.
Cheers everyone! Always fun to geek out over tennis history and future trends. Stay sharp and keep enjoying the game!
Absolutely, Alex. Here’s to many more years of innovation and growth in tennis management. Catch you all on the next thread!
Sounds like PBI is covering all the bases — physical, mental, and now digital. That’s probably why they’ve lasted 50 years! Thanks for the great discussion, everyone. It’s cool to reflect on how much tennis coaching has evolved and how companies like PBI keep pushing it forward.
I tried one of their online webinars a while back — it was pretty insightful, especially the focus on mental toughness and player mindset. Definitely different from just drills and physical coaching. On downtime, that pin up site really helps me switch off without losing track of my schedule. Definitely recommend for anyone who needs a quick break but doesn’t want to dive into something heavy.
I agree, the mix of tech and tennis coaching is the future. PBI has always been forward-thinking, so I’m sure they’ll continue to innovate. Has anyone here taken any of their coaching programs or used their resources? Curious how their style compares to other tennis academies or management companies. And yeah, Alex, balancing work, training, and downtime is key — props to anyone who manages it well!